The prices listed on our site as RRP is our sell price. This is the same price given to the shops as their recommended sale price. We do not subscribe to the outrageous List price then lowered Street Price method used by other companies. We don't need to give you an inflated List Price followed by a somewhat reasonable Street Price to make our sale prices look good since we price all our products at a reasonable price to start with! The price we put on our site and the price listed by the shops is the sale price.